Open Social How To

For the past few years IBM has been inviting its employees to be part of 72-hour online innovation jams, brainstorming about everything from IBM values to new product and service ideas. It’s a great example of the business value of social media, which at its core is a platform of participation and sharing. The Fall 2008 issue of the MIT Sloan Management Review has an in-depth article about IBM’s experience: “An Inside View of IBM’s Innovation Jam.” IBM brought 150,000 employees and stakeholder

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