Open Social How To

The combination of Ning and WidgetLaboratory (WL) was a story that had wikinomics written all over it. The former is a platform that enables anyone to create their own social networks focused on anything they want, and they actively encouraged individuals and companies to innovate on top of the platform and make it even better. WL did just that, and in a big way - they sold a number of widgets (for around $30 / month) tied to the Ning platform, supporting somewhere in the range of 2,000 network

Original post by Wikinomics