Open Social How To

Boiling ideas down in advertising planning is a very popular pastime - aka reductive thinking. However, in networked media, the opposite is true. The aim is for an idea to boil up - and preferably - over. Both approaches have their attractions and are largely determined by their natural media. TV and billboards are about the big punch. The web is about seeding and weeding. These different outlooks make a huge difference when it comes to preparation. If you’ve only got one shot at gettin

Original post by Modern Marketing - Blog by Collaborate PR & Marketing