Open Social How To

This week’s announcements from MySpace, Facebook, and Google about their respective launches of Data Availability, Facebook Connect and Google Friend Connect gives us a preview into the next evolution of web connectivity. To marketers it’s a amazing leap forward in being able to 1) tap into audiences behaviourally across mutliple social networking platforms 2) develop more efficient media strategies where previous fragmentation has been unable to capture user behaviour outside of individual wa

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