Open Social How To

The statement, “Television is a great way to reach new customers who might not be familiar with your product or service,” is about as bland as it gets - but not when it’s coming from Google. The company has launched its TV media planning and buying service on the Dish network in the US which has 14m subscribers. A quick peek at the demo shows that its effectively just an extension of AdWords and it must have media execs everywhere choking on their flat whites. And no doubt there will be a f

Original post by Modern Marketing - Blog by Collaborate PR & Marketing