Open Social How To

Rory left an intriguing comment in the post below about brands in the Gift Economy. “The thing about the gift economy, as you term it, (and free culture in general) is that in the world of the rational consumer, it doesn’t work. And unfortunately (or fortunately if you create competitive advantage for a living) most brand owners (certainly in the music industry) are still doggedly following their yellow brick road to the fictional land of the rational consumer. The gift economy, free culture,

Original post by Modern Marketing - Blog by Collaborate PR & Marketing