Open Social How To

In 2004, I worked for a German car manufacturer planning a new launch campaign with a very groovy team of folk from a digital agency, global PR shop, a traditional ad agency and a big experiential outfit. The client wanted us to come up with a concept for a non-TV led launch which we duly did. It was great. Even the grand fromage of said motor firm was excited about doing something different. However, having spent half a lifetime selling the idea in and securing required funds, the tone o

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