Open Social How To

Esther Dyson, aka Queen of the Web, gives a powerful view in The Wall St Journal, about how personal data privacy and control is going to influence marketing and advertising. If people are operating in public spaces where they are withholding personal information and are merely another IP address washing around vast websites their value to advertisers will be limited. However, those private encalves which we see as being directly relevant to our lives, and therefore safe places to broadcast

Original post by Modern Marketing - Blog by Collaborate PR & Marketing