Open Social How To

[IMG Whuffie] Last week, I introduced the term Whuffie in a presentation and went onto explain it as a concept that captures lots of the ideas about reputation-as-currency (also see Egoboo) that apply today’s social web. I also pointed out this rather splendid Whuffie ring that popped up recently. The aspect that appeals to me about Cory Doctorow’s post-scarcity currency, where people’s worth is measured on an ongoing basis, is that the validation system used is public opinion. (It made me s

Original post by Modern Marketing - Blog by Collaborate PR & Marketing