Open Social How To

A study from PQ Media shows that word-of-mouth marketing has grown by 35.9% in 2006 (to $981m) and is expected to be well over $1B in 2007 (maybe as much as $1.3B). Now, over 90% of word-of-mouth marketing is offline still but that’s changing and with the new opportunities for communication and engaging your customers on the web I’d expect the shift from off to online to be pretty dramatic over the next year. In 2006, word-of-mouth marketing was still the smallest of the main segments of market

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